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Branding 101: Let’s Talk Logos
Oct 24
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
Continue ReadingCase Study: What Does Your Phone Stand For?
Sep 24
Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Aug 24
Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...
Continue ReadingCelebrate Milestones
Jul 24
A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...
Continue Reading5 Steps to Achieving Your Goals
Jun 24
If you’ve ever watched a TED talk or listened to any of your teachers in school, you’ll know that setting goals are the stepping stones to getting where you want to be in life. You watch o...
Continue ReadingWhat Millennials Want (And How to Work With Them)
May 24
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Apr 24
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue ReadingHow to Gain Inspiration in 5 Minutes
Mar 24
People demand a lot of creativity from professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging an a...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Mar 09
Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...
Continue ReadingBoost Your Sales
Feb 23
A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...
Continue ReadingPromotional Products RULE!
Jan 25
In the next few weeks we will guide you on how to develop a promotional marketing plan for success. Click Here To Go To Part 1
Continue ReadingDeveloping A Promotional Plan Part 1
Jan 25
It’s amazing how people buy promotional products without any plan on how to use them or knowing what kind of results they want from them. I’ve been working in this industry ...
Continue ReadingDeveloping A Promotional Plan Part 2
Feb 01
Here we are again to continue our series on Developing a Promotional Plan. This is the second of the seven part series. Today we are going to look at determining a distribution plan to our target...
Continue ReadingDeveloping A Promotional Plan Part 3
Feb 08
This is the third part of this series, Creating a Central Theme. This is where you link a recognizable logo and color to all aspects of the promotional plan. This includes things like the promoti...
Continue ReadingDeveloping A Promotional Plan Part 4
Feb 12
Developing a Message to Support the Theme is the next step for developing a promotional plan. When we do this we want to make sure the message helps solidify the company’s name, service or ...
Continue ReadingDeveloping A Promotional Plan Part 5
Feb 13
The fifth step in this series is selecting a promotional product that bears a natural relationship to your profession or communication theme. It’s important that the product be functional f...
Continue ReadingDeveloping A Promotional Plan Part 6
Feb 14
We are already at step six, Don’t Pick a Promotional Product Based Solely on Uniqueness, Price, or Perceived Value. One of the first questions I get a lot is “What’s New an...
Continue ReadingDeveloping A Promotional Plan Part 7
Feb 15
This brings us to the 7th and final step to developing a successful promotional plan, Use A Qualified Promotional Products Consultant. A good promotional products consultant will help y...
Continue ReadingPower Of The Pen
Feb 16
Some people think marketing is sales. Well, it isn’t! A sale is when you provide a product or service in exchange for some kind of compensation. Marketing, on the other hand, is getting your p...
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