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Case Study: Fun in the Sun
May 14
Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...
Continue ReadingCase Study: Resort Incentive Yields Oceans of Opportunity
Apr 30
A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...
Continue ReadingYour Brand Is Your Business - Market It!
Apr 16
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue ReadingCase Study: Raise Your Glass
Apr 02
The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jet...
Continue ReadingCase Study: Stick to the Schedule
Mar 18
Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...
Continue ReadingCase Study: A Gift to Build a Dream On
Mar 04
Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at ...
Continue ReadingCase Study: Save the Date, Save the Day
Feb 18
Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...
Continue ReadingCase Study: Improve Sales and Traffic
Feb 04
A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...
Continue Reading9 Promotional Products for Tech Wizards
Jan 21
Did you know that American consumers own, on average, at least three connected devices? Add your logo to these top tech accessories and your company will become a part of your customers’ daily l...
Continue ReadingCase Study: Attract New Customers
Jan 07
As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...
Continue ReadingCase Study: It’s a Date!
Dec 24, 2018
Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...
Continue ReadingIncrease Awareness
Nov 24, 2018
A national railroad wanted to promote their new train and how it was the best "green alternative" to air shuttle travel. The Save-A-Bottle was the perfect match! The bottle is made of super durable Ea...
Continue ReadingBranding 101: Let’s Talk Logos
Oct 24, 2018
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
Continue ReadingCase Study: What Does Your Phone Stand For?
Sep 24, 2018
Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Aug 24, 2018
Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...
Continue ReadingCelebrate Milestones
Jul 24, 2018
A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...
Continue Reading5 Steps to Achieving Your Goals
Jun 24, 2018
If you’ve ever watched a TED talk or listened to any of your teachers in school, you’ll know that setting goals are the stepping stones to getting where you want to be in life. You watch o...
Continue ReadingWhat Millennials Want (And How to Work With Them)
May 24, 2018
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Apr 24, 2018
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue ReadingHow to Gain Inspiration in 5 Minutes
Mar 24, 2018
People demand a lot of creativity from professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging an a...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Mar 09, 2018
Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...
Continue ReadingBoost Your Sales
Feb 23, 2018
A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...
Continue ReadingPromotional Products RULE!
Jan 25, 2018
In the next few weeks we will guide you on how to develop a promotional marketing plan for success. Click Here To Go To Part 1
Continue ReadingDeveloping A Promotional Plan Part 1
Jan 25, 2018
It’s amazing how people buy promotional products without any plan on how to use them or knowing what kind of results they want from them. I’ve been working in this industry ...
Continue ReadingDeveloping A Promotional Plan Part 2
Feb 01, 2018
Here we are again to continue our series on Developing a Promotional Plan. This is the second of the seven part series. Today we are going to look at determining a distribution plan to our target...
Continue ReadingDeveloping A Promotional Plan Part 3
Feb 08, 2018
This is the third part of this series, Creating a Central Theme. This is where you link a recognizable logo and color to all aspects of the promotional plan. This includes things like the promoti...
Continue ReadingDeveloping A Promotional Plan Part 4
Feb 12, 2018
Developing a Message to Support the Theme is the next step for developing a promotional plan. When we do this we want to make sure the message helps solidify the company’s name, service or ...
Continue ReadingDeveloping A Promotional Plan Part 5
Feb 13, 2018
The fifth step in this series is selecting a promotional product that bears a natural relationship to your profession or communication theme. It’s important that the product be functional f...
Continue ReadingDeveloping A Promotional Plan Part 6
Feb 14, 2018
We are already at step six, Don’t Pick a Promotional Product Based Solely on Uniqueness, Price, or Perceived Value. One of the first questions I get a lot is “What’s New an...
Continue ReadingDeveloping A Promotional Plan Part 7
Feb 15, 2018
This brings us to the 7th and final step to developing a successful promotional plan, Use A Qualified Promotional Products Consultant. A good promotional products consultant will help y...
Continue ReadingPower Of The Pen
Feb 16, 2018
Some people think marketing is sales. Well, it isn’t! A sale is when you provide a product or service in exchange for some kind of compensation. Marketing, on the other hand, is getting your p...
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