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8 Promo Products That Will Kick Start Your Goals

17 hours ago

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...

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Top 10 Promotional Products for the Health and Wellness Industry

Nov 29

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health & wellness industry has seen exponential growths over the p...

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6 Promotional Products to Fit Your Budget

Nov 15

Branding: it’s something that every company needs but there can be a common misconception that you need a large budget to get started. That’s not the case! Branding and promoting your comp...

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6 Helpful Tips to Address Unhappy Customers

Nov 01

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address.  Responding to unhappy customers seems like a chore. It can be overwhe...

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Get in Gear With These Automotive Promo Products

Oct 17

Branding these car-accessory promotional products for a campaign will drive more customers to your business! In the U.S., the average daily work commute is 26 minutes and Americans spend around 38 hou...

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Case Study: 3D is the Key

Oct 03

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...

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Case Study: A New Way to Do Cross-Promotions

Sep 19

  Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch  Goal of Promotion: Promoting Store Sales Description o...

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Case Study: Getting Bent out of Shape for More Business

Sep 04

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the fo...

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6 Promo Products for the Great Outdoors

Aug 21

A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a cam...

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A Lunch That Packs a Punch

Aug 07

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...

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Case Study: Raise Your Glass!

Jul 24

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...

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Case Study: Look, Ma, No Hands!

Jul 10

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budget...

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25 Insane Facts About Promotional Products

May 29

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

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Case Study: Fun in the Sun

May 14

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...

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Case Study: Resort Incentive Yields Oceans of Opportunity

Apr 30

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...

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Your Brand Is Your Business - Market It!

Apr 16

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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Case Study: Raise Your Glass

Apr 02

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jet...

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Case Study: Stick to the Schedule

Mar 18

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...

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Case Study: A Gift to Build a Dream On

Mar 04

  Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at ...

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Case Study: Save the Date, Save the Day

Feb 18

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...

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Case Study: Improve Sales and Traffic

Feb 04

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...

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9 Promotional Products for Tech Wizards

Jan 21

Did you know that American consumers own, on average, at least three connected devices? Add your logo to these top tech accessories and your company will become a part of your customers’ daily l...

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Case Study: Attract New Customers

Jan 07

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

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Case Study: It’s a Date!

Dec 24, 2018

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...

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Increase Awareness

Nov 24, 2018

A national railroad wanted to promote their new train and how it was the best "green alternative" to air shuttle travel. The Save-A-Bottle was the perfect match! The bottle is made of super durable Ea...

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Branding 101: Let’s Talk Logos

Oct 24, 2018

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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Case Study: What Does Your Phone Stand For?

Sep 24, 2018

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...

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9 Useful Apps for Sales & Marketing Professionals

Aug 24, 2018

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

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Celebrate Milestones

Jul 24, 2018

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

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5 Steps to Achieving Your Goals

Jun 24, 2018

If you’ve ever watched a TED talk or listened to any of your teachers in school, you’ll know that setting goals are the stepping stones to getting where you want to be in life. You watch o...

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What Millennials Want (And How to Work With Them)

May 24, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

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6 Things You're Missing out on by Not Using Promotional Products

Apr 24, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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How to Gain Inspiration in 5 Minutes

Mar 24, 2018

People demand a lot of creativity from professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging an a...

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How to Juggle Work and Life Balance Like a Boss

Mar 09, 2018

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

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Boost Your Sales

Feb 23, 2018

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...

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Promotional Products RULE!

Jan 25, 2018

   In the next few weeks we will guide you on how to develop a promotional marketing plan for success.    Click Here To Go To Part 1  

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Developing A Promotional Plan Part 1

Jan 25, 2018

It’s amazing how people buy promotional products without any plan on how to use them or knowing what kind of results they want from them. I’ve been working in this industry ...

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Developing A Promotional Plan Part 2

Feb 01, 2018

Here we are again to continue our series on Developing a Promotional Plan. This is the second of the seven part series. Today we are going to look at determining a distribution plan to our target...

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Developing A Promotional Plan Part 3

Feb 08, 2018

This is the third part of this series, Creating a Central Theme. This is where you link a recognizable logo and color to all aspects of the promotional plan. This includes things like the promoti...

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Developing A Promotional Plan Part 4

Feb 12, 2018

Developing a Message to Support the Theme is the next step for developing a promotional plan. When we do this we want to make sure the message helps solidify the company’s name, service or ...

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Developing A Promotional Plan Part 5

Feb 13, 2018

The fifth step in this series is selecting a promotional product that bears a natural relationship to your profession or communication theme. It’s important that the product be functional f...

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Developing A Promotional Plan Part 6

Feb 14, 2018

We are already at step six, Don’t Pick a Promotional Product Based Solely on Uniqueness, Price, or Perceived Value. One of the first questions I get a lot is “What’s New an...

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Developing A Promotional Plan Part 7

Feb 15, 2018

This brings us to the 7th and final step to developing a successful promotional plan, Use A Qualified Promotional Products Consultant. A good promotional products consultant will help y...

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Power Of The Pen

Feb 16, 2018

Some people think marketing is sales. Well, it isn’t! A sale is when you provide a product or service in exchange for some kind of compensation. Marketing, on the other hand, is getting your p...

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Case Study: Boosting Trade Show Booth Traffic

Jun 26

The “Golden Lanyard” to Boosting Trade Show Booth Traffic   Organization: Health Care Organization   Product Featured: Cotton Water Bottle Strap   Goal of Promotion: D...

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5 Fail-Proof Ideas for Your Business Instagram

Jun 12

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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