Developing A Promotional Plan Part 3
Feb 8, 2018
This is the third part of this series, Creating a Central Theme. This is where you link a recognizable logo and color to all aspects of the promotional plan. This includes things like the promotional products, sales sheets, posters, product packaging, e-mails, or any other features used in the plan. This creates an instantly recognizable image of the company and the campaign. For example, with the promotional plan for the hearing aid company marketing to the mature audience they would make sure all the posters, letters sent to prospects or managers of facilities targeted would have the same logo, color scheme, and message to develop the continuity within the program. This part of the plan leads us to the next step of developing a message to support the theme. Until next time, Happy Marketing!