Developing A Promotional Plan Part 5
Feb 13, 2018
The fifth step in this series is selecting a promotional product that bears a natural relationship to your profession or communication theme. It’s important that the product be functional for your prospect which will allow it to keep reminding them that you have something they need. In the case of targeting mature adults, it wouldn’t make much sense to use a product like a MP3 player. Not that some of them wouldn’t use it but the majority of the older people I know don’t even own or use a computer making it difficult to put music on the player. On the other hand, something as simple as a jar opener could be used with the message “We Make Your Life Easier” would be something they would keep in their kitchen drawer because it makes it easier for them to open a jar. “Seeing is Believing” on a lighted magnifying reading ruler. You see, the product can be in the category of hearing aids like a talking card inviting them to a free hearing evaluation but it doesn’t have to be about sound. The other products I’ve mentions relay the message we want to convey equally well. There are over 600,000 promotional products to choose from so the limit you have is your imagination. If you think of something, more than likely it’s out there for you to use. The next step in this 7 step process is Don’t Pick an Item Solely on Uniqueness, Price, or Perceived Value. See you next time and Happy Marketing!