Power Of The Pen

  • Feb 16, 2018

Some people think marketing is sales. Well, it isn’t! A sale is when you provide a product or service in exchange for some kind of compensation. Marketing, on the other hand, is getting your prospect to raise his or her hand and say I’m ready for you to provide that product or service. I, myself never really understood this until I got in the marketing game. Promotional products are the perfect instrument for putting your contact information in front of prospective clients. The cost per exposure goes down exponentially through the like of the product. For example, let’s look at something as simple as a pen. According to a survey performed by the Promotional Products Association International, 60% of people use a pen 5 to 10 times a day and 73% keep one with them at all times. 79% of them use a promotional pen from a business. Let’s look at a pen that has an initial cost of $0.50. Let’s assume the lowest usage of 5 times a day. That’s 25 times per week assuming a 5 day work week. That’s 1250 times a year assuming they work 50 weeks out of the year. The cost per exposure for that $0.50 pen is $0.0004 (.50/1250 exposures = .0004) Now that’s what I call effective marketing! Do you think you can get that kind of exposure from an ad in a magazine or newspaper? I don’t think so and I am only counting on the pen being used for one year. It could be around for multiple years which reduces the cost per exposure even more. This is just one example of how promotional marketing can help your business grow. Stay tuned for more articles on how we can help you win at marketing. Until next time, keep working!

Check Out This Video On The Power Of The Pen

This entry was posted in Marketing by John Fogal.