Dec 13, 2019
We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...
Continue ReadingNov 29, 2019
Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health & wellness industry has seen exponential growths over the past ...
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Branding: it’s something that every company needs but there can be a common misconception that you need a large budget to get started. That’s not the case! Branding and promoting your comp...
Continue ReadingNov 01, 2019
It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...
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Branding these car-accessory promotional products for a campaign will drive more customers to your business! In the U.S., the average daily work commute is 26 minutes and Americans spend around 38 hou...
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A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...
Continue ReadingSep 19, 2019
Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case His...
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Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the fo...
Continue ReadingAug 21, 2019
A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a cam...
Continue ReadingAug 07, 2019
Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...
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Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...
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Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budget...
Continue ReadingMay 29, 2019
You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...
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Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...
Continue ReadingApr 30, 2019
A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...
Continue ReadingApr 16, 2019
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
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The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jet...
Continue ReadingMar 18, 2019
Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...
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Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at the h...
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Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...
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A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...
Continue ReadingJan 21, 2019
Did you know that American consumers own, on average, at least three connected devices? Add your logo to these top tech accessories and your company will become a part of your customers’ daily l...
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As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...
Continue ReadingDec 24, 2018
Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...
Continue ReadingNov 24, 2018
A national railroad wanted to promote their new train and how it was the best "green alternative" to air shuttle travel. The Save-A-Bottle was the perfect match! The bottle is made of super durable Ea...
Continue ReadingOct 24, 2018
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
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Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...
Continue ReadingAug 24, 2018
Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...
Continue ReadingJul 24, 2018
A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...
Continue ReadingJun 24, 2018
If you’ve ever watched a TED talk or listened to any of your teachers in school, you’ll know that setting goals are the stepping stones to getting where you want to be in life. You watch o...
Continue ReadingMay 24, 2018
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...
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Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
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People demand a lot of creativity from professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging an a...
Continue ReadingMar 09, 2018
Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...
Continue ReadingFeb 23, 2018
A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...
Continue ReadingJan 25, 2018
In the next few weeks we will guide you on how to develop a promotional marketing plan for success. Click Here To Go To Part 1
Continue ReadingJan 25, 2018
It’s amazing how people buy promotional products without any plan on how to use them or knowing what kind of results they want from them. I’ve been working in this industry for over 15 yea...
Continue ReadingFeb 01, 2018
Here we are again to continue our series on Developing a Promotional Plan. This is the second of the seven part series. Today we are going to look at determining a distribution plan to our targeted au...
Continue ReadingFeb 08, 2018
This is the third part of this series, Creating a Central Theme. This is where you link a recognizable logo and color to all aspects of the promotional plan. This includes things like the promotional ...
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Developing a Message to Support the Theme is the next step for developing a promotional plan. When we do this we want to make sure the message helps solidify the company’s name, service or produ...
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The fifth step in this series is selecting a promotional product that bears a natural relationship to your profession or communication theme. It’s important that the product be functional for yo...
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We are already at step six, Don’t Pick a Promotional Product Based Solely on Uniqueness, Price, or Perceived Value. One of the first questions I get a lot is “What’s New and Exciting...
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This brings us to the 7th and final step to developing a successful promotional plan, Use A Qualified Promotional Products Consultant. A good promotional products consultant will help you answer all t...
Continue ReadingFeb 16, 2018
Some people think marketing is sales. Well, it isn’t! A sale is when you provide a product or service in exchange for some kind of compensation. Marketing, on the other hand, is getting your p...
Continue ReadingJun 26, 2019
The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traffic ...
Continue ReadingJun 12, 2019
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...
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