Developing A Promotional Plan Part 4
Feb 12, 2018
Developing a Message to Support the Theme is the next step for developing a promotional plan. When we do this we want to make sure the message helps solidify the company’s name, service or products in the target audience’s mind. An example of this would a promotional marketing agency like ourselves would use a message like “Cutting Edge Marketing Services” on a product like a pizza cutter. In the case of the hearing aid company, “Our Hearing Aids are Light Years Beyond the Competition” or “See What you Are Missing” or “We Make Hearing Easy”. These messages tie in with making life easy for them. This all ties in with the plan that they will come to the client verses the client going to the hearing aid company’s office. This is the kind of stuff that makes a company stand out from its competition. This part of the plan requires a little thinking but isn’t that hard. Ask yourself, what I can do for my client and tie that in with the message you want to create. Naturally, this part does tie in with selecting a promotional product, the next part of developing a promotional plan. Until next time, Happy Marketing.