Feb 16, 2018
Some people think marketing is sales. Well, it isn't! A sale is when you provide a product or service in exchange for some kind of compensation. Marketing, on the other hand, is getting your pros...
Continue ReadingFeb 15, 2018
This brings us to the 7th and final step to developing a successful promotional plan, Use A Qualified Promotional Products Consultant. A good promotional products consultant will help you answer al...
Continue ReadingFeb 14, 2018
We are already at step six, Don't Pick a Promotional Product Based Solely on Uniqueness, Price, or Perceived Value. One of the first questions I get a lot is “What's New and Exciting?” ...
Continue ReadingFeb 13, 2018
The fifth step in this series is selecting a promotional product that bears a natural relationship to your profession or communication theme. It's important that the product be functional for your ...
Continue ReadingFeb 12, 2018
Developing a Message to Support the Theme is the next step for developing a promotional plan. When we do this we want to make sure the message helps solidify the company's name, service or products...
Continue ReadingFeb 8, 2018
This is the third part of this series, Creating a Central Theme. This is where you link a recognizable logo and color to all aspects of the promotional plan. This includes things like the promotion...
Continue ReadingFeb 1, 2018
Here we are again to continue our series on Developing a Promotional Plan. This is the second of the seven part series. Today we are going to look at determining a distribution plan to our targeted...
Continue ReadingJan 25, 2018
It's amazing how people buy promotional products without any plan on how to use them or knowing what kind of results they want from them. I've been working in this industry for over 15 years and no...
Continue ReadingJan 25, 2018
In the next few weeks we will guide you on how to develop a promotional marketing plan for success. Click Here To Go To Part 1
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